Automate Ad Agency Operations
Manage dozens of brands solo with MCP-driven workflows. Automate monitoring, pacing, duplication, targeting research, and reporting—so you can focus on strategy and creative.
Agency Ops, Simplified
Day-to-Day
- • Cross-account health checks (spend, CPA, ROAS, pacing)
- • Budget adjustments and caps across campaigns/ad sets
- • Creative rotation and QA for broken images/placements
- • Quick audience tweaks and negative refinements
- • Client questions and ad hoc screenshots/exports
Weekly
- • Performance audits and opportunity discovery
- • Budget reallocation and pacing plans
- • Creative testing plans (variants, copy angles)
- • Audience research and targeting validation
- • Reporting and client updates
With AI and the Meta Ads MCP, the boring and repetitive parts are automated. You keep doing the fun parts: strategy, creative direction, and client relationships.
What You Can Automate with MCP
Cross-Account Monitoring
- • Pull campaigns, ad sets, and ads across accounts
- • Daily snapshots of spend, CPA, ROAS, CTR
- • Flag anomalies and under-performers for review
Budget Pacing
- • Compare actuals vs plan; spot over/under-spend
- • Update campaign/ad set budgets in bulk
- • Schedule temporary boosts for promos
Creative Ops
- • Duplicate winning ads/ad sets with naming rules
- • Upload images, create creatives, and swap assets
- • Bulk status toggles and rotation
Audience Research
- • Search interests, demographics, and geo-locations
- • Get related interest suggestions and estimate reach
- • Export clean targeting specs for ad sets
Reporting
- • Generate weekly summaries with insights and charts
- • Share links or paste into your client docs
- • Keep a searchable history of changes
Onboarding & QA
- • Faster account connection and permission checks
- • Pull ad images and metadata for visual QA
- • Standardize naming conventions
⚡Bulk Operations: Your Agency's Secret Weapon
Update 20 campaigns, ad sets, or ads at once with advanced filtering. Scale budgets by 50%, pause all underperformers, or swap creatives across multiple ads—all in one action. Bulk operations use just 1 credit regardless of how many entities you update (vs. 1 credit per entity individually).
🔍 Filter Mode
"Pause all active campaigns with daily budgets under $50"
📈 Multipliers
"Increase budget by 50% for all OUTCOME_SALES campaigns"
🎯 Combine Filters
"Set bid to $5 for all CONVERSIONS ad sets in campaigns 123, 456"
Sample Workflows
1) Daily NOC for Every Account
"Each morning, scan all active accounts. Flag ad sets with CPA above target and low conversion volume. Propose pausing or budget tweaks and draft a quick summary."
2) Scale a Winner in Minutes
"Duplicate this winning ad set into 6 locales, localize copy and budgets, and swap the creative variant B. Keep everything paused for approval."
3) Audience Pack for a New Brand
"Research interests + behaviors, validate audience sizes by region, and export a ready-to-use targeting spec for ad set creation."
Why Agencies Love This
Operate with Leverage
Solo owners report managing dozens of brands with predictable workflows. Fewer fires, faster execution.
Higher Margins
By automating repetitive work, you spend more time on high-value strategy and client expansion.
Stronger Valuations
Process-driven agencies with scalable ops and stable margins are more valuable in the market.