GuidesCarousel Ads

Creative Format

Create a Carousel Ad from Scratch

Use Claude with the Meta Ads MCP to launch a carousel ad with 2-10 images. Showcase multiple products, features, or stories in a single swipeable ad.

Takes less than 2 minutes to set up

Claude menu showing Add from meta ads mcp

Access the Meta Ads MCP from Claude

Example prompt showing uploaded images and URLs

Prompt example with multiple uploaded images for analysis and URLs for the MCP

Important Limitation

Claude cannot upload image files directly to the Meta Ads MCP.

For each carousel card, you must use the MCP Upload command with a publicly accessible image URL. You'll need 2-10 URLs (one per card).

If you want Claude to analyze your images for copy ideas, manually upload them to Claude in the chat as well. In short: upload to Claude for analysis; provide URLs for the MCP creative.

Prerequisites

What You'll Need

Item	Description	Required
Ad Account	Meta Ads account ID (format: act_XXXXXXXXX)
Facebook Page	Page associated with the account
Image URLs	Direct links to images (2-10 images, one per card)
Destination URLs	Landing page URLs for each card
Headlines	Title for each card (max 40 characters)
Primary Text	Message shown above the carousel	Optional
Descriptions	Additional text per card (max 20 characters)	Optional

Tutorial

Step-by-Step

Prepare your creatives

Upload the images to Claude if you want them analyzed for copy ideas.
Get public URLs for all images (2-10). CDN or image hosting services work best.
Make sure all images are the same aspect ratio (1:1 recommended).

Provide the images to the MCP

Use the Upload command with each creative's public URL.
The MCP will upload all images and return image hashes for each.

Configure each card

Each card needs: a destination URL (required), headline (max 40 chars), and description (max 20 chars, optional).
Cards can link to different pages, or all to the same landing page.

Add primary text and CTA

Primary text appears above the carousel and applies to all cards.
Choose a global CTA like SHOP_NOW, LEARN_MORE, BOOK_NOW, etc.

Example

Polished Example Prompt

Prompt

Create a Meta Ads carousel ad for my Facebook Page "My Store".

Use these images as the creatives (upload each to MCP by URL):
1. https://example.com/product1.jpg
2. https://example.com/product2.jpg
3. https://example.com/product3.jpg

Card details:
Card 1:
- Link: https://mystore.com/product1
- Headline: "Summer Collection"
- Description: "New arrivals"

Card 2:
- Link: https://mystore.com/product2
- Headline: "Best Seller"
- Description: "50% OFF"

Card 3:
- Link: https://mystore.com/product3
- Headline: "Limited Edition"
- Description: "Only 100 left"

Primary Text: "Discover our amazing products! Shop now and get free shipping on orders over $50."
Call-to-Action: SHOP_NOW

Deliverables:
- Create the campaign, ad set, and carousel ad ready for review.
- Name assets clearly and consistently.
- Confirm final structure and any budget or targeting defaults before publishing.

Specifications

Image Specifications

Aspect Ratio

1:1 (square)

Minimum Size

600 × 600 pixels

Recommended Size

1080 × 1080 pixels

Formats

JPG, PNG, WEBP

Max File Size

30 MB per image

Number of Cards

2-10 cards

Image Hosting

How to Get Image URLs

The MCP uploads images from URLs. You need to provide direct links to image files (ending in .jpg, .png, .webp, etc.).

Google Drive

1Upload image to Google Drive
2Right-click → Share → Anyone with link
3Copy the file ID from the URL
4Use format: https://drive.google.com/uc?export=view&id=YOUR_ID

Imgur (Free)

1Go to imgur.com
2Click "New Post" and upload
3Right-click image → Copy image address
4Example: https://i.imgur.com/abc123.jpg

Postimages (Free, no signup)

1Go to postimages.org
2Upload your image
3Copy the "Direct link"
4Example: https://i.postimg.cc/abc/image.jpg

Canva

1Create or open your design
2Download the image
3Upload to a hosting service above
4Use the direct link from that service

Valid URL Examples

https://example.com/images/product.jpghttps://cdn.site.com/banner.pnghttps://i.imgur.com/abc123.webp

Invalid URL Examples

https://example.com/product-page(not a direct image link)https://canva.com/design/abc123(Canva page, not image)

Options

Call-to-Action Options

SHOP_NOWE-commerce, product sales

LEARN_MOREInformation, services

BOOK_NOWReservations, appointments

DOWNLOADApps, materials

GET_QUOTEQuotes, estimates

SUBSCRIBENewsletters, subscriptions

WATCH_MOREVideos, content

Tips

Pro Tips

First Card is Crucial

Most users only see the first card. Make it your best one!

Visual Consistency

Use the same style, colors, and aspect ratio across all cards.

Auto-Optimization

Meta can automatically reorder cards to improve performance. Enable this option for better results.

Mobile-First

Most users see carousels on mobile. Test your images on a phone screen.

Let Claude help with copy

Upload your product images directly to Claude to get AI-generated headlines and descriptions for each card. Claude can analyze the images and suggest compelling copy, but remember: you still need to provide public image URLs to the MCP for the actual creative upload.

Ready to launch your carousel ad with AI?

Connect your Meta account and try the MCP workflows.

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