Scale Your Ad Creatives for Meta's Andromeda
Meta's Andromeda algorithm can process 10,000x more ad variants in parallel. The old "6 ads per ad set" playbook is dead. Top performers now run 10-50 diverse creatives and launch 5-10 new ads every week. Here's how to keep up using AI.
Create your first AI-powered ad creative in under 2 minutes
What Changed with Andromeda?
Meta's Andromeda retrieval engine is the most significant algorithm change in years. It fundamentally altered how your ads compete for attention.
Andromeda matches people to ads 100x faster than the previous system, enabling real-time creative optimization at massive scale.
The algorithm can evaluate 10,000x more ad variants in parallel — but only if you give it enough creative diversity to work with.
Winning on Meta is now 80% creative operations and 20% media buying. The algorithm handles targeting — you handle the creative.
Old Playbook (Pre-Andromeda)
What used to work
- Max 6 ads per ad set (recommended limit)
- One winning creative scaled indefinitely
- Minor copy tweaks counted as "variations"
- Complex campaign structures with many ad sets
- Audience targeting was the main lever
Andromeda Playbook (Now)
What wins today
- 10-50 diverse creatives per ad set
- Launch 5-10 new ads every week
- Radically different concepts, not just tweaks
- Simplified structure: fewer campaigns, more creatives
- Creative diversity IS your targeting strategy
Why Most Advertisers Are Falling Behind
Andromeda rewards diversity, but producing it manually is brutal.
The math doesn't work manually
What Andromeda needs from you
- 10-50 ads per ad set
- 5-10 new ads every week
- Refresh winners every 30-60 days
- Multiple creative formats (static, video, carousel)
- Different angles, tones, and hooks
- Varied headlines, copy, and CTAs
What that costs manually
- Hours clicking through Ads Manager per campaign
- Repeating upload → headline → description → CTA for each ad
- Hiring designers for every variation
- Copy fatigue — running out of angles
- Agencies can't scale across 10+ client accounts
- Creative refresh becomes a full-time job
Diversity, not volume
Andromeda clusters similar-looking ads into a single "Entity ID" — so 50 minor variations of the same concept only get one ticket to the auction. You need radically different concepts: a founder story, a UGC testimonial, a meme-style comparison, a polished product shot. AI is uniquely good at generating these varied angles.
Meta's Flexible Ads: Built for This
Flexible Ads replaced Dynamic Creative in 2024 and are purpose-built for the Andromeda era. One ad, many variations — Meta optimizes the rest.
Upload up to 10 visual assets. Meta generates single image, video, and carousel variants automatically.
Write 5 different primary text variations. The algorithm matches the right copy to each viewer.
5 headline variations tested in real-time against different audience segments.
Organize assets into groups to control which elements appear together.
How Flexible Ads work
You upload your creative assets — images, videos, text variations — into a single ad unit. Meta's algorithm then automatically generates multiple format combinations (single image, carousel, video) and tests them against different audience segments and placements.
The system matches the right creative with the right person: someone who engages more with video sees a video; someone who prefers carousels sees a carousel — all from the same ad.
Available for Sales and App Promotion campaign objectives.
Create Ad Creatives at Scale with AI
Use Claude, ChatGPT, or any AI assistant with Pipeboard's Meta Ads MCP to produce the creative volume Andromeda demands.
Upload your image assets
Use the MCP's upload_ad_image tool to upload images from public URLs. Upload 5-10 different creative concepts — not just variations of one image.
- Product shots from different angles
- Lifestyle images showing your product in context
- UGC-style content and testimonials
- Bold graphic designs with text overlays
- Behind-the-scenes or founder content
Generate diverse ad copy with AI
Ask AI to write multiple headline, description, and primary text variations — each with a different angle or emotional hook. AI excels at exploring angles you wouldn't think of.
- Pain-point focused: "Tired of wasting ad budget?"
- Social proof: "Join 10,000+ marketers who switched"
- Curiosity hook: "The one thing top advertisers do differently"
- Direct benefit: "Cut your CPA by 40% in two weeks"
- Urgency: "Your competitors are already using this"
Create the ads in bulk
Use the MCP's create_ad_creative tool to create each creative variation. Build 10-20 ad creatives in a single conversation — what would take hours in Ads Manager happens in minutes.
Launch and let Andromeda optimize
Attach creatives to your ad set and go live. With a diverse creative portfolio, Andromeda's 10,000x capacity works in your favor — matching each creative to the right person, at the right time, in the right format.
See It in Action
Prompt Claude with your assets
I need to create 10 ad creatives for my campaign to feed Andromeda with diverse options. My product: [Your product/service] Facebook Page ID: [Your page ID] Ad account: act_XXXXXXXXX Here are my 5 product images (public URLs): 1. https://example.com/product-hero.jpg 2. https://example.com/lifestyle-shot.jpg 3. https://example.com/ugc-testimonial.jpg 4. https://example.com/before-after.jpg 5. https://example.com/founder-story.jpg Please: 1. Upload all 5 images using the MCP 2. For each image, write 2 different ad variations with unique angles: - Different headline hooks (pain point, benefit, curiosity, social proof, urgency) - Different primary text (short punchy vs. longer storytelling) - Appropriate CTAs (Learn More, Shop Now, Sign Up, etc.) 3. Create all 10 ad creatives via the MCP 4. Name each creative clearly (e.g., "Product-Hero-PainPoint", "UGC-SocialProof")
AI creates diverse creatives
Stop Wasting Ad Budget on Guesswork
Cut Your CPA by 40% This Month
What Top Advertisers Won't Tell You
Your Competitors Are Already Ahead
10,000+ Marketers Made the Switch
How I Doubled ROAS in 2 Weeks
See the Difference Data Makes
Manual vs. AI: The Numbers Speak
Built by Marketers, for Marketers
We Started Because We Were Frustrated Too
10 diverse creatives created in a single conversation — each with a unique angle for Andromeda to test
Prompts for Creative Scale
Copy these prompts to generate diverse creatives for your campaigns.
Bulk Creative Creation
Upload these 5 images and create 2 ad variations for each with different angles
Create 10 ad creatives for my campaign — mix pain points, benefits, social proof, and urgency hooks
Take my best-performing ad copy and create 5 variations with different emotional angles
I have 3 product images. Create ad creatives targeting different buyer personas for each
Weekly Creative Refresh
Show me my ad creatives with their performance. Which ones need a refresh?
My top ad has a 2.5% CTR but CPM is rising. Create 3 new variations with different hooks to fight fatigue
Analyze my current ad copy and suggest 5 completely different angles I haven't tried
Create a fresh batch of creatives for next week — different concepts from what's currently running
The Andromeda Creative Cadence
A sustainable weekly rhythm for keeping Andromeda fed with fresh, diverse creatives.
Review & Plan
Use AI to audit last week's creative performance. Identify fatigued ads (rising CPMr) and winning angles to expand on.
Create & Upload
Generate 5-10 new creatives via AI + MCP. Focus on new angles and concepts — not minor tweaks to existing winners.
Launch & Pause
Launch new creatives. Pause underperformers with 7+ days of data. Let Andromeda optimize over the weekend.
Related Guides
Continue learning with these recommended guides.
Ad Creatives Analysis
Analyze your existing creatives to find winning patterns and elements to build on.
Create a Campaign from Scratch
Step-by-step guide to launch a new Meta Ads campaign using Claude + MCP.
Bulk Operations
Update campaigns, ad sets, and ads in bulk. Perfect for managing creative at scale.