Using Pipeboard with OpenClaw
Manage Meta Ads and Google Ads from OpenClaw. Choose MCP for the full tool experience, or the CLI for faster execution.
Two Ways to Connect
Both options give OpenClaw full access to your ad accounts. Pick the one that fits your workflow.
MCP
More mature- Native MCP protocol integration
- OpenClaw sees all available tools automatically
- OAuth authentication (no API token needed)
- Richer tool descriptions and schemas
- Separate servers for Meta Ads and Google Ads
CLI
Faster- Sub-50ms startup — no server overhead
- All platforms in one binary (Meta + Google)
- 117+ commands with --help for discovery
- API token auth (one-time setup)
- Scriptable — pipe JSON output, chain commands
Setup via MCP
Add Pipeboard MCP servers to your OpenClaw MCP configuration file.
Add MCP Servers to Config
Add the following to your OpenClaw MCP settings file (~/.openclaw/mcp.json):
{
"mcpServers": {
"meta-ads-mcp": {
"url": "https://meta-ads.mcp.pipeboard.co/"
},
"google-ads-mcp": {
"url": "https://google-ads.mcp.pipeboard.co/"
}
}
}Restart and Verify
Restart OpenClaw to load the new MCP servers, then try a prompt
# Start OpenClaw
openclaw
# Try it out
> Show me my Meta Ads campaigns from last week
> List my Google Ads customersOpenClaw will automatically discover the available tools from each MCP server.
Setup via CLI
Install the Pipeboard CLI and let OpenClaw shell out to it. Faster startup, all platforms in one binary.
Install the CLI
brew install pipeboard-co/tap/pipeboardOr use go install github.com/pipeboard-co/pipeboard-cli@latest on any platform with Go 1.21+.
Authenticate
Get your API token from pipeboard.co/api-tokens and configure the CLI.
pipeboard config set token YOUR_TOKEN_HERE
pipeboard refreshUse with OpenClaw
OpenClaw can call the CLI through its shell tool. Just ask naturally.
# Start OpenClaw
openclaw
# Then ask:
> Use pipeboard to show me my Meta Ads campaigns
> Run pipeboard google-ads list-customers
> Get my ad performance for the last 7 days using pipeboardOpenClaw will run pipeboard commands and parse the JSON output automatically.
Tips for OpenClaw
Get the most out of Pipeboard with OpenClaw
CLI is great for multi-step workflows:
"List my campaigns, find the ones with CPA over $20, then pause them." OpenClaw will chain multiple CLI calls.
MCP is better for exploratory analysis:
"Analyze my ad performance and recommend optimizations." MCP gives OpenClaw richer context about what tools are available.
Use --help for discovery:
Tell OpenClaw to run pipeboard meta-ads --help to see all 67 Meta Ads commands, or pipeboard google-ads --help for all 50 Google Ads commands.
What You Can Do
Audit all campaigns and create a performance report
Find underperforming ads and pause them
Duplicate a winning ad with different creative
Create a new campaign from scratch with targeting
Get insights across Meta and Google in one conversation
Bulk update budgets across multiple ad sets
Need Help?
We can help you get set up quickly
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