GuidesGoogle Ads MCP

Google Ads MCP Server

Connect Claude, ChatGPT, or any AI tool to your Google Ads account. Manage campaigns, optimize keywords, and analyze performance with natural language.

What is the Google Ads MCP?

The Pipeboard Google Ads MCP (Model Context Protocol) Server connects AI assistants like Claude, ChatGPT, and custom agents to the Google Ads API. Manage search campaigns, optimize keywords, analyze performance, and control ad extensions through natural language.

Instead of navigating the Google Ads UI or building API integrations from scratch, you get instant access to campaign management, keyword optimization, performance reporting, GAQL queries, and more.

Key features:

35+ pre-built tools covering the full Google Ads management lifecycle
Works with Claude Desktop, ChatGPT, Python, n8n, and any MCP client
Keyword management with match types, quality scores, and bid optimization
Raw GAQL query support for advanced custom reporting
Safety-first: campaigns created in PAUSED status by default

Getting Started

Set up in under 2 minutes

1. Sign up for a Pipeboard account:

pipeboard.co/auth/signup →

2. Connect your Google Ads account:

pipeboard.co/connections →

3. Add the MCP server to Claude (or another MCP client):

https://mcp.pipeboard.co/google-ads-mcp

Use this URL as a Streamable HTTP MCP server in your client. Authentication is handled automatically through your Pipeboard session.

Connect to Your AI Tool

The Google Ads MCP works with any MCP-compatible client. Just add the server URL and start managing your campaigns with natural language.

Claude Desktop configuration:

Add this to your Claude Desktop MCP settings (Settings → MCP Servers → Add):

claude_desktop_config.json
{
  "mcpServers": {
    "google-ads": {
      "url": "https://mcp.pipeboard.co/google-ads-mcp"
    }
  }
}

Other MCP clients:

Claude Desktop

Chat interface with native MCP support

View guide →

ChatGPT Desktop

OpenAI's desktop app with MCP integration

View guide →

Python + LangChain

Build custom AI agents and automation

View guide →

n8n Automation

No-code workflow automation with MCP nodes

View guide →

Tips for getting started

Browse our prompt library for ready-to-use prompts you can copy into Claude
Campaigns are created in PAUSED status by default so you can review before going live

Try these prompts

Campaign Overview

"List my Google Ads accounts and show campaign performance for the last 30 days"

Keyword Analysis

"Show my keywords with low quality scores and suggest improvements"

Search Terms Audit

"Pull the search terms report and find irrelevant queries I should add as negative keywords"

Budget Optimization

"Analyze spend vs conversions across campaigns. How should I redistribute budget for better ROAS?"

Supported Bidding Strategies

The Google Ads MCP supports all major bidding strategies when creating or updating campaigns:

MANUAL_CPC

Manual cost-per-click bidding with full control

MAXIMIZE_CONVERSIONS

Automatically maximize conversions within budget

MAXIMIZE_CONVERSION_VALUE

Maximize total conversion value

TARGET_CPA

Target a specific cost-per-acquisition

TARGET_ROAS

Target a specific return on ad spend

TARGET_SPEND

Maximize clicks within a target spend

TARGET_IMPRESSION_SHARE

Target a specific impression share percentage

Best Practices

  • Create campaigns and ad groups in PAUSED status, then review before enabling
  • Use the search terms report regularly to find new negative keywords
  • Leverage time-series breakdowns (day/week/month) for trend analysis
  • Use GAQL queries for custom reporting when pre-built tools are not sufficient
  • Check keyword quality scores and optimize ads with low scores
  • Disable Display Network for search-focused campaigns to avoid low-quality traffic

Support & Documentation

Need help?

API Reference - Full list of 35+ tools and direct API accessBrowse all guides - Step-by-step tutorials and workflowsMeta Ads MCP Server - If you also manage Meta campaignsContact support - Get help from our team

Ready to connect your AI tools to Google Ads?

Get started with the Google Ads MCP in under 2 minutes.